Baan Isaan

Baan Isaan is a Thai virtual kitchen brand specializing in authentic Isaan cuisine, created to stand out in Thailand's highly competitive food delivery market. I led the brand from concept to launch, developing the complete visual identity, including the logo, color palette, typography, packaging, marketing collateral, and social media system. I directed the creative vision across every customer touchpoint to ensure a cohesive and recognizable brand experience. Beyond the identity, I led the art direction for the brand photoshoot from concept development and prop styling to shot planning, ensuring every visual aligned with the brand's personality and positioning. Every creative decision, from the overall aesthetic to the social media look and feel, was carefully crafted to build a distinctive and memorable brand.